THE SMART TRICK OF JOSEPH PLAZO FORBES TECHNOLOGY COUNCIL THAT NOBODY IS DISCUSSING

In 1954, battling Prince Castle salesman Ray Kroc travels to San Bernardino, CA to meet Dick and Mac McDonald at their eponymous cafe after the brothers invest in 8 of his milkshake machines. Kroc lauds the brothers' accomplishment above evening meal, where Mac and Dick describe the cafe's origins and achievements subsequent an entire redesign of t